Exhibitions are an enormously important part of the marketing activities of most types of business, ranging from the largest multinationals to small family businesses. All evidence of the research confirms that opportunities to get face-to-face with customers and potential future clients remain an incredibly valuable tool for developing new business.
Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust. The combination of exhibitions and virtual marketing are essential components to any company’s communications strategy and ideally go hand in hand.